Collaborating closely with Creative Director Ryan Franks of Where Eagles Dare, I took on the challenge of conceptualizing and executing PacSun's rebranding campaign, "Born in LA. Worn in LA," for the Spring/Summer 2018 season. Our objective was to capture the essence of Los Angeles culture and lifestyle, infusing it into every aspect of the campaign to resonate with the brand's target audience. Through a combination of creative ideation and strategic execution, we brought this vision to life, delivering a compelling and authentic campaign that celebrated the unique spirit of LA.

Born In LA. Worn in LA.

Collaborations