I had the chance to contribute to some exciting projects with GoPro, including the Subscribe + Save initiative and the launch of GoPro's Quik product. These projects involved close collaboration among a talented team of in-house designers and freelancers. We worked together on various tasks like designing icons and branding, creating social media campaigns, and adapting assets for different markets such as Australia, Germany, France, Japan, the United Kingdom, and the United States. Our collective effort resulted in effective campaigns that reached audiences worldwide.

Paid Social Subscribe & Save Sale

Designing for GoPro and the Hero9 presented a unique challenge. While its clean and simple aesthetic inherently exudes excellence, our task was to push the boundaries further. We sought innovative ways to showcase the Hero9 against diverse graphic backdrops, aiming to highlight its sleek design amidst dynamic and captivating visual environments. This endeavor required creativity and finesse to elevate the product's allure while staying true to its minimalist yet powerful appeal.

Hero 10 SS / 21 Product Marketing

The Hero9 sales marketing materials are meticulously crafted to spotlight not only the enticing offers but also the key features that set this product apart. These exemplars have been tailored for diverse audiences, with localized versions catering to the distinct preferences and cultural nuances of the US, France, and Japan. Each iteration strategically emphasizes the value proposition and highlights the Hero9's innovative functionalities, ensuring resonance and appeal across different markets.

QUIK Initial Concepts

Collaborating on an innovative product like the Hero9 was a fun challenge. Under the guidance of the Senior Art Director, our team embarked on refining the initial Quick experience from a visual perspective. What made this project particularly exciting was GoPro's bold approach to creativity. Rather than adhering to conventional norms, they encouraged us to take risks and explore new avenues. This freedom allowed us to push boundaries creatively, resulting in a truly unique and captivating user experience. Working with forward-thinking companies like GoPro reaffirms the importance of daring to innovate and charting our own course, rather than simply following the crowd.

Subscribe + Save Sale Update

Holiday ‘21 Sale

Paid Social Ad’s Targeting Unique Users

Secondary Branding For Sale Marketing