In 2017, Lululemon entrusted me with the exciting challenge of spearheading the direction for a new apparel graphics line catering to both men and women. Inspired by the diverse landscapes and lifestyles, I envisioned a journey that transitioned seamlessly from the serene coast, through the rugged mountains, and culminated in the vibrant energy of the cityscape. Drawing inspiration from each locale, the line began to take on a distinctive character, reflecting the essence of each setting and breathing life into the designs. This holistic approach allowed us to create a collection that not only resonated with our customers but also told a compelling story of adventure and exploration.
