As the Senior Designer for two and a half years with the Music Fitness App, Aaptiv my key role was to lead the design efforts for diverse assets, including email marketing, web banners, in-app program cards, growth ads, and various other design requirements. I successfully orchestrated a pop-up event at the Refinery Hotel in collaboration with cross-functional partners, featuring a temporary gym installation. Additionally, I collaborated closely with the growth team to conceptualize and create targeted Facebook and Instagram ads tailored to engage both new and churned users.

Brand Creative

We dedicated ourselves to crafting content that not only embraces diversity but also radiates a sense of inclusivity and genuine warmth. Our primary goal was to empower every user, regardless of their background or fitness level, and to extend a heartfelt welcome to all who choose to embark on their fitness journey with us through our app. We believe in creating an environment where everyone feels seen, heard, and valued, fostering a sense of belonging that ignites motivation and confidence in pursuing their fitness goals.

Sleep Playlist Campaign

At-Home Workouts

Challenges + Teams

Social Posts

Before & Aaptiv OOH Campaign Concept

Refinery X Aaptiv

Collaborations