Action — RDC

During my time as the Sr. Art Director, I spearheaded marketing efforts that significantly boosted conversions, relying heavily on creative strategies for customer acquisition. Over three years, I focused on enhancing the brand's appearance across all touchpoints, including Paid Social, Evergreen, CRM, and Premium Sales. Collaborating with leading sportsbooks such as FanDuel, Caesar’s, Bet365, and others, we continuously refined our graphics, tailoring them to specific sports, teams, regions, and matchups.

What’s Action?

Brand Evergreen

Action’s brand evergreen efforts were highly impactful for new business. Showcasing our product and the highlights to the IOS and Android stores while also targeting paid social channels like Facebook, X and Snapchat for exceptional engagement. For both new and churned users, we tested constantly to achieve the best results.

BetSync Marketing

Introducing Action Network's Betsync – your ultimate game-changer in the world of sports betting! Imagine seamlessly syncing your bets with real-time odds and analysis, all in one intuitive platform. Betsync revolutionizes your betting experience, offering lightning-fast updates and expert insights at your fingertips. Whether you're a seasoned bettor or just diving into the excitement, Betsync empowers you to make informed decisions with ease. Get ready to elevate your game and maximize your winnings with Action Network's Betsync – where every bet counts and every win feels even sweeter!

QuickSlip Product Launch

Placing bets is now a whole lot easier with Action Network's QuickSlip.

The technology, which is currently live with FanDuel Sportsbook, allows Action Network fans and users to place their bets instantly at FanDuel with one click.

All you have to do is click a link in an article, a pick from one of our experts or a line on our scores page featuring QuickSlip, and your FanDuel bet slip will be filled out automatically. Then simply log in to FanDuel and decide how much you want to bet.

Action pro

Action Pro served as the premium add-on through which we strategically rolled out offers year-round, effectively engaging both prospective new customers and those who had churned. Our approach centered on providing exclusive product enhancements, including features like prop bet tracking and expert picks. These unique offerings not only added value but also played a pivotal role in enticing and retaining our customer base.

Affiliate Marketing

While crafting advertisements for our partners, meticulous attention was given to every detail. Weekly testing and iterative improvements were integral to our process, allowing us to discern what resonated effectively and what missed the mark. With each passing quarter, we consistently surpassed our ambitious conversion targets, a testament to our dedication to continuous refinement and optimization.

CFB National Championship + Rivalry Week

No Sweat First Bet

FanDuel stood out as one of our most significant affiliate partners, playing a pivotal role in propelling our Action customer base towards the acclaimed FD sportsbook. The strong rapport we fostered with them not only cemented our collaboration but also enhanced our ability to deliver top-tier exclusive offers, particularly during major events or state launches.

Fanatics Affiliate

Offer Icons

NBA Finals Watch Party

In-App Partnerships

The relationships we made with counter part brands were important to help build the business. offering our dedicated customers exclusive deals setup by our business development team helped increase revenue for both parties and to help spread the word of the action network.

In-App Offers

State Launch Assets

Action Podcast Logos

In conceptualizing the graphics for The Action Network Podcasts, my aim was to establish a cohesive visual theme while ensuring each podcast maintained its distinct identity tailored to its specific audience. I carefully crafted designs that resonated with the unique content, directly influencing and engaging our target demographic.

Article Images

Secondary Marketing Elements

Caino Affiliate

Brands Logo Update

During my tenure at The Action Network, I spearheaded the comprehensive redesign of all in-house brands, embarking on a meticulous and time-consuming journey. Our ultimate approach involved a strategic decision to craft the brands from their core icons outward, maintaining consistency in font to ensure seamless continuity while allowing the icons to serve as distinctive focal points, imbuing each brand with its own unique identity.